This is why I strongly believe that magazine mori should be just as popularized as the traditional mori style. But what about the girls that prefer not to wear so many layers? What about the mori girls out there who love shorts and t-shirts? What about them? The sub-styles of mori that most mori girls are familiar with are the ones that contain layering and lace, which is a lovely look for many. But the thing that always gets me is the clothing style. The lifestyle and the community are major reasons why I feel comfortable identifying as a mori girl. It features fewer and lighter layers, and an emphasis in blue, aqua, beige and white tones, as well as the use of denim and sailor-like stripes and anchors.Įxternal links to help get a better understanding of this aesthetic.I love being a mori girl. Hama Kei is a short-lived version of Mori Kei adapted to life in the seashore and the beach. It features practical outdoor clothing and equipment in bright colors and vivid patterns. Yama Kei was introduced by Japanese women with a passion for the outdoors. This substyle has continued to grow in considerable popularity amongst the international community and is widely known. They are also more open to Goth music and the Goth community (particularly the Woodland Goth aesthetic and the work of Siouxsie and the Banshees and All About Eve). Many people in this aesthetic consider Helena Bonham Carter to be a style inspiration. Today, Dark Mori Kei itself is considered seperate from Strega, as it still follows the rules of the original Mori Kei in terms of layering and shape. The style was created by the international community and part of it later separated off into Strega/Witchcore. Akiko Yano (particularly the album Brooch)ĭark Mori Kei takes the standard Mori Kei aesthetic, but gives it a gothic twist, incorporating darker clothing into the look compared to the usually more light-hearted Mori Kei.Regardless, music genres like folk, baroque pop, and dream pop go over well. There is no specific music in the modern era (although some Japanese bands briefly identified themselves as Mori Kei during its heyday).
BOY MORI KEI TUMBLR TV
Tales from Moomin Valley (1990 TV series).Having hot drinks, such as apple cider or hot chocolate.The blush is often highly placed and round. The popular eye shadow options are beige, gold and pink, in minimal styles. The hair and makeup match the outfits in their natural appearance. Popular accessories include lace-up leather boots, tights, and baskets. Floral colors such as light pinks and blues are also sometimes used. Besides its most known off-white color schemes, earth tones and other natural tones, such as navy blue, khaki, beige, and brown are used. In general, the main staple of mori fashion is its many loose layers that hide the body shape, and the term "yurufuwa" (ゆるふわ) is often used to describe its fluffy appearance.Ĭlothes with embroidery, various kinds of lace, and light materials are preferred and for layering, cardigans, vests, and knit scarves and shawls are often used in the style. It combines clothing that appears natural, girly, layered, and loose. Mori Kei has undergone many changes and trends since the height of its popularity, but the basic appearance still remains the same. There are still brands catering to mori kei even though the design has changed to suit the present, as well as a still existing international online community. The heyday of the fashion might have passed, but since there still is a certain number of enthusiasts, the genre of mori kei itself has not disappeared. However, in Japan, the style began to decline in the early 2010s, and magazines and brands declined with the end of its popularity.Īs of 2019, the online Mixi group about the origin of mori kei has been deleted, and the brand that has been worn at the highest of its popularity, "Wonder Rocket," also closed its Harajuku store in 2017. The style also saw considerable popularity overseas, where the name Mori Kei began to be used, leading to the creation of various communities on social media and livejournal.
The “Mori Girl” Mixi community reached 35,000 people in 2009, and it caused a big boom that led to the creation of multiple mori kei magazines and brands such as Mori Girl Lesson magazines, Choco's Mori Girl Book, and the popular mori brand Wonder Rocket. The name was chosen by its manager, Choco, after a friend commented on one of her outfits stating "You look like you are in the forest." In 2006, a community called "Mori Girl" was created on the Japanese social network Mixi.
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